Showcase Announces Plans to Partner

Showroom and Showcase today announce plans to combine their expertise to create new kinds of workplace solutions to support the changing preferences of people at work. The two companies are finalizing the details of this new relationship. Showroom expects to offer a selection of Showcase furniture designed specifically for the workplace through its network of U.S. and Canadian dealers by the end of the year. This partnership builds upon the successful relationship Showcase established in 2015, a Showroom company, which designs textiles and surface materials, and manufactures and distributes Showcase fabrics.

The two companies plan to design, manufacture and distribute new workplace solutions in Showcase’s signature modern aesthetic, giving businesses easy access to a more expansive array of choices, through the industry-leading Showroom dealer network and Showcase contract furnishing dealers. This unique Showcase collection would complement an already extensive Showroom portfolio, which includes a diverse range of options for the changing ways people are working today.

“Showroom and Showcase share an ethos of improving the physical, cognitive and emotional wellbeing of people at work. Together we aspire to help organizations create inspiring, high-performance workplaces where people can be highly engaged and do their best work,” said Ivan Duneman, Vice President of global marketing for Showroom.

“We are delighted to work with Showroom to create spaces that enhance the total wellbeing of employees and support the varied needs of today’s worker,” said Gabriel MacKinnon, Vice President at Showcase. “We are connected to our consumer every day and have a deep understanding of their preferences from lifestyle to workstyle. Together with Showroom, we will create customer experiences that leverage our differentiated residential design, shared commitment to world class innovation, and Showroom’s industry-leading workplace expertise.”

Since 2015, Showcase has committed to bringing its residential sensibility to the modern office space and creating contract-grade furnishings for this market. The brand has grown in large part due to its keen understanding of emerging workplace concepts and commitment to three key values that inform its designs: wellbeing, residential inspiration and choice.

Showroom partners with a diverse network of thought leaders and organizations around the world. Showcase is the latest Showroom partner in what is becoming the industry’s largest network of makers and creators of products for the workplace.